Salesforce.com is all set to buy Buddy Media for a rumored $800 Million. Salesforce supposedly beat Google in the bidding. This deal follows Oracle’s recent purchase of Vitrue for $300 Million dollars. These two deals are great for all the companies operating in this space (Involver, Wildfire, AppAddictive) Companies that offer a suite of applications for Facebook publishing, Facebook page management, and Facebook ad campaign management stand to benefit the most. Among the independent enterprise Facebook platforms, only AppAddictive has all the components – Pages, Publishing and Facebook Ads API access.
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Facebook Prices IPO at $38 a Share (FB)
Social networking giant Facebook completed its much-awaited IPO after-market close on Thursday. The IPO has been priced at $38 a share, which is the high-end of the expected range of $34-$38 per share.