Salesforce.com is all set to buy Buddy Media for a rumored $800 Million. Salesforce supposedly beat Google in the bidding. This deal follows Oracle’s recent purchase of Vitrue for $300 Million dollars. These two deals are great for all the companies operating in this space (Involver, Wildfire, AppAddictive) Companies that offer a suite of applications for Facebook publishing, Facebook page management, and Facebook ad campaign management stand to benefit the most. Among the independent enterprise Facebook platforms, only AppAddictive has all the components – Pages, Publishing and Facebook Ads API access.
Continue reading How Will Salesforce.com’s Purchase of Buddy Media affect Facebook?
Tag: Facebook
Greenlight’s Einhorn offers social media stock alternative to Facebook in Charity Conference
At the Ira Sohn charity conference, David Einhorn revealed his longs and shorts. We were privileged to be part of the conference. Below is a quick rundown of his presentation:
1. Short Martin Marietta Materials. Says stock is overvalued and benefitted from a one-time national fiscal stimulus. Stock is down 8% after the comments.
2. Long GJF, a stock in Norway. It has a p/e of 9 and a dividend yield of 7% .
3. Social Media Stocks. He would buy Japanese social media networks which sport single digit p/e ‘s, much lower than Facebook.
4. Long Apple. Hedge funds own only 5% of Apple. They are underweight Apple compared to the S&P 500. He thinks Apple can exceed 1 trillion dollar market cap because most Apple customers want more Apple products. Apple monetizes its value through repeated, recurring sales, and should have a higher multiple. It does not have piracy problems in China as in Microsoft (there are tons of knock-offs in China. An entire Apple store clone was built in China).