Salesforce.com Expands Social-Media Marketing Presence with Acquisition of Buddy Media (CRM)

Salesforce.com Inc. (NYSE: CRM), provider of enterprise cloud computing and social enterprise solutions, has reached an agreement to acquire Buddy Media for $689 million. The acquisition of Buddy Media further expands CRM’s presence in social media marketing.

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How Will Salesforce.com’s Purchase of Buddy Media affect Facebook?


Salesforce.com is all set to buy Buddy Media for a rumored $800 Million. Salesforce supposedly beat Google in the bidding. This deal follows Oracle’s recent purchase of Vitrue for $300 Million dollars. These two deals are great for all the companies operating in this space (Involver, Wildfire, AppAddictive) Companies that offer a suite of applications for Facebook publishing, Facebook page management, and Facebook ad campaign management stand to benefit the most. Among the independent enterprise Facebook platforms, only AppAddictive has all the components – Pages, Publishing and Facebook Ads API access.
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Micro-Cap in Focus; FriendFinder Networks Inc. (FFN)

FriendFinder Networks Inc. (NASDAQ: FFN) shares are seeing huge activity in trading today. At last check, FFN shares were trading 7.60% lower at $1.58 on above average volume of 11.58 million. Despite the losses in trading today, FFN shares have risen 21.88% in the last three trading sessions.

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